Gagasi FM is a contemporary radio station that has established a distinct local identity. As the only bilingual commercial radio station in KwaZulu Natal, it broadcasts in both English and isiZulu.

The station has a deep appreciation for the KZN region, and it caters to the information and educational needs of its listeners through specialised features and focused events and promotions. With lively and talented on-air presenters, Gagasi FM offers a diverse music format that includes R&B, Durban Kwaito, Afro House, Afro Pop, and Classic Soul tracks that are carefully selected for their popularity.

The station remains committed to staying relevant and intimately connected to its listeners and their interests. Its content features dedicated lifestyle segments and specialised slots for music, news, sports, traffic reports, competitions, and on-air features. Gagasi FM is primarily music-driven and regularly conducts research exercises to ensure that it delivers the music that its listeners want to hear.